Yahoo! Inc. (Yahoo!), together with its consolidated subsidiaries, is a global Internet brand. Together with its owned and operated online properties and services (Yahoo! Properties or Owned and Operated sites), the Company also provides its advertising offerings and access to Internet users beyond Yahoo! through its distribution network of third-party entities (Affiliates), who have integrated its advertising offerings into their Websites, referred to as Affiliate sites, or their other offerings. The Company generates revenues by providing marketing services to advertisers across a majority of Yahoo! Properties and Affiliate sites. The Company provides services in more than 30 languages and in more than 30 countries, regions, and territories, including localized versions of Yahoo!. Its offerings to users on Yahoo! Properties fall into six categories: Front Doors, Communities, Search, Communications, Audience, and Connected Life.

The Yahoo! Advertising Products Group is looking for a seasoned Director of Global Product Marketing who will be responsible for defining and delivering a holistic product marketing strategy that combines a deep understanding the online advertising industry, advertiser needs and problems, and the landscape for a set of competing global products. This individual must possess a strong product understanding as well as a mastery of marketing fundamentals in order to successfully champion the needs of the advertising community to define a differentiated product position and strategies to deliver against that position globally.

Your inbound responsibilities will include market and user segmentation, identification and prioritization of the most valuable problems we can solve for advertisers, and working closely with product management and engineering to pick the right solutions to address target problems. Your outbound and business responsibilities will include product positioning, value proposition definition, messaging, competitive intelligence, and defining and tracking product and business success metrics.

This position requires an individual that can work closely and collaboratively with a cross-functional team that includes sales, account management, product management, engineering leaders, consumer and advertiser research, marketing, public relations, and finance. 

Direct Responsibilities:

Define global and regional advertiser customer segments, buyer personas, and needs

Identify and prioritize the problems which Yahoo! should address based on a market-driven understanding of segment needs

Develop business cases for the most important opportunities. Work with finance to evaluate larger opportunities. Work with business development, product management, and engineering on build/buy/partner decisions

Ensure that all product managers and engineers understand whom their building for and why

Work closely with product management and engineering to manage a portfolio of solutions to address target problems

Develop portfolio, product, and release-specific positioning, value proposition, and messaging

Establish sustainable, differentiated, ownable product positioning and value propositions that support corporate brand positioning

Maintain an up to date understanding of competitive strategy and the needs implied by competitor actions

Define and track product portfolio, product, and release-specific business success metrics

Work closely with sales, account management, b2b marketing, PR, and partner management teams to ensure they deeply understand the value of individual releases, products, and the entire portfolio for each segment to whom they are communicating


Experience, Qualifications & Skills:

8-12 years of business experience, with 5-7 years of product marketing experience with business-to-business Internet products or services

Previous product management experience a plus

A mix of technical and marketing or business experience a plus

Demonstrated track record of success and career advancement

Demonstrated ability to quickly build strong relationships across large organizations

Track record of influencing the product development process through customer insights

Ability to discern user needs and associated problems through direct customer interaction as input to product definition, product portfolio management, and marketing strategy

Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into customer insights

Ability to understand and interpret a complex competitive landscape

Ability to effectively discern which projects will deliver the greatest impact among a myriad of potential opportunities

Proven success in a fast-paced, matrixed work environment. Ability to thrive in a dynamic, rapidly changing and highly competitive industry.

Direct experience launching web-based products or services and managing product marketing strategy for those products

Excellent organizational, presentation and writing skills and ability to successfully interact across functions at all levels of an organization and with customers

Good sense of humor preferred

BA/BS required. MBA preferred