Time Warner Cable Inc. (TWC) operates as a cable operator in the United States. The Company operates in five geographic areas: New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. TWC offers residential and commercial video, high-speed data and voice services over its broadband cable systems. As of December 31, 2008, TWC served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services, representing approximately 34.2 million revenue generating units (RGUs), which reflects the total of all TWC basic video, digital video, high-speed data and voice service subscribers. As of December 31, 2008, the Company served approximately 13.1 million basic video subscribers. TWC markets its services separately and as bundled packages of multiple services and features. In addition, TWC sells advertising to a variety of national, regional and local customers.

Regional director empowered with the definition, prioritization and execution of best practices research that fully aligns with target segments and opportunities. Acts as regional research lead managing, developing and implementing research policies and programs for entire span of Ad Sales Region working closely with other product and promotions directors including corporate.


Collaborate with Head of Regional Marketing and corporate VP of Research on national/regional and local research initiatives and priorities including category, competitive and case study research priorities.

Define points of view that deepen internal knowledge of core strategic categories up to but not limited to Centers of Excellence, Webinars, and Market Intelligence reports.

Align research needs and recommended output plan by target categories, by quarter and by initiative that support sales specific objectives and overall companywide marketing planning.

Adopt a SAM (Strategic Account Management) approach as the driving strategy for providing meaningful research practices across the region.

Engage with Head of Regional Marketing with the definition of region specific priorities and associated approach with resourcing for execution as it informs research that sells.

Collaborate with Regional Head of Marketing, Product and Promotions Leaders with the enhancement and integration of research into sales based initiatives as regional owner in federated model.

Develop annual research budget and justification there of for Head of Regional Marketing.

Direct guidelines for the development of all qualitative/quantitative sales sheets presentations/packages.

Work with other functional Leaders to ensure strategic messaging and consistent brand practices.

Oversee Research team in utilizing research tools and preparing research for targeted presentations to break new product categories and better quantify agreed revenue opportunities.

Oversee related regional training and development in application and utilization of research and sales softwares.

Direct Research team in region with all qualitative and quantitative practices.

Lead integration of research across available product development opportunities (POD, Online, Mobile, etc.)throughout Region.

Establish protocol for Research team in developing 1:1 relationships & research related best practices with the Sales Staffs throughout Region and support of all Management initiatives as it relates to research.

Support Regional Leader of Marketing Services with any research expansion as directed by Corporate for Advertising Sales.

Direct all related best practices as it relates to research and ensure standards are met across entire region.

Evaluate regionally related-related research tools usage/effectiveness and identify new products/resources to elevate overall research efforts.

Utilize competitive media spending tools (TNS, Media Monitors) to segregate and analyze new business prospect category opportunities as well; assist in the development of lead generation program which establishes best practices for sales department.

Minimum 10+years experience in cable advertising sales, and/or research and marketing experience within a sales company. Agency or client side management experience preferred.

Bachelors Degree in Marketing and/or Communications preferred.

Strong organizational skills with follow through on details and the ability to effectively manage multiple tasks.

Working knowledge of cable and broadcast advertising research tools, and understanding of local research and ratings methodology preferred (e.g. Nielsen, Scarborough, Claritas, CMR, etc.).

Analytical skills, mathematical ability and an understanding of marketing strategies.

Detail oriented and precise self-starter who takes initiative.

Working knowledge of multiple media and advertising sales.

Extensive experience with Word, Excel and Power Point or similar software.

Excellent communication skills are needed to successfully communicate with potential and existing clients.

High level of project planning, development and implementation.

Excellent personnel management skills.

Ability to organize workflow.

Must have excellent verbal, written and interpersonal communication skills and the ability to follow through on multiple tasks.

Must be willing to travel up to 30% of time within region and markets.